We were approached by author and wellness activist, Kerri Kelly, to build a Kajabi course for her new book, American Detox: The Myth of Wellness and How We Can Truly Heal, published by Penguin Random House. During the prelaunch phase, we built out a course for her bookclub to coincide with the release of the book. We started with the homepage, capturing emails for readers to join in the bookclub and to drive pre-sales for the book. After the official release date, the book club launched with new content every week for 5 weeks, including new modules with course videos, MP3s, and PDF downloads, guiding members through 2 chapters and concluding with a live Zoom call each week.
The project required graphic design, email marketing, user experience strategy, and course development on the Kajabi platform.