We were approached by author and wellness activist, Kerri Kelly, to build a Kajabi course for her new book, American Detox: The Myth of Wellness and How We Can Truly Heal, published by Penguin Random House.
During the prelaunch phase, we built out a course for her bookclub to coincide with the release of the book. We started with the homepage, capturing emails for readers to join in the bookclub and to drive pre-sales for the book. After the official release date, the book club launched with new content every week for 5 weeks, including new modules with course videos, MP3s, and PDF downloads, guiding members through 2 chapters and concluding with a live Zoom call each week.
The project required graphic design, email marketing, user experience strategy, and course development on the Kajabi platform.
ABOUT KERRI KELLY
Kerri Kelly is the founder of CTZNWELL, a movement that is democratizing wellbeing for all. A descendant of generations of firemen and first responders, Kerri has dedicated her life to kicking down doors and fighting for justice. She’s been teaching yoga for over 20 years and is known for making waves in the wellness industry by challenging norms, disrupting systems and mobilizing people to act.
A community organizer, wellness activist and author of the book American Detox: The Myth of Wellness and How We Can Truly Heal, Kerri is recognized across communities for her inspired work. She’s been instrumental in translating the practices of wellbeing into social and political action, working in collaboration with community organizers, spiritual leaders and policy makers to transform our systems from the inside out. Her leadership has inspired a movement that is actively organizing around issues of racial and economic justice, healthcare as a human right, civic engagement and more. Kerri is a powerful facilitator, TED speaker and is the host of the prominent podcast, CTZN. You can learn more about her work at kerrikelly.co and ctznwell.org.
